Sunday, March 1, 2009

Is TV Dying? Broadcast TV Faces Struggle to Stay Viable

For many decades now, the big four broadcast TV networks have all had the same business plan. But that model, based on attracting enough ad dollars to cover the costs of shows like Lost and ER, no longer appears viable. TV network executives are scrambling for ways to diversify revenue streams in a time when Hulu and Youtube seem to be thriving.

read more | digg story

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